ACDQ launches "My dentist" advertising campaign
The ACDQ's new advertising campaign aims to promote the dental profession to Quebecers. Its aim is to highlight the importance and value of the dentist's role in maintaining good oral and overall health. Dentists can make more than 200 oral diagnoses, and together with their team, they play an important role in overall health. The ad will air in fall 2023 on a variety of television, radio and digital platforms.
- 30-second French-language television ad
- 15-second French-language television ad
- 30-second radio ad in English
See the infomercial in the Hublo section of the Journal de Montréal (in French):
There are over 200 possible diagnoses, no matter your age. They range from small cavities to mouth cancer.
Your dentist is a doctor of dental medicine.
Dentists are the only oral health professionals with a university education. Your dentist holds a Doctor of Dental Medicine degree. This training is necessary to examine your mouth, make diagnoses, and establish treatment plans. Your dentist prevents, screens for, diagnoses, and treats diseases and disorders of the teeth, mouth, jaw, and surrounding tissue. Dentists are qualified to perform surgical procedures such as tooth extractions, fillings, root canals, and the placement of implants and prostheses. It takes four to five years of university training to become a dentist, and even more to become a specialist.
There are three faculties of dentistry in Quebec: Université de Montréal, Université Laval and McGill University.
Each year some 160 graduates enter the profession.
Your dental clinic is a mini-hospital with state-of-the-art equipment.
Dental clinics must meet strict regulatory standards to ensure patients receive safe, high-quality care. Sanitation is a priority. Protocols for disinfecting operatories and sterilizing instruments are an integral part of quality dental care. A dental clinic is like a mini hospital operated by dentists, who are responsible for all operating costs. Dental clinics are equipped with everything necessary to maintain your oral health, including sterilizers, ultrasonic baths, washer disinfectors, x-ray machines, soft- and hard-tissue lasers, intraoral cameras, electrosurgical units, CAD/CAM technology, optical impression technology, operating microscopes, CT scanners for 3D imaging, mechanical endodontics systems, apex locators, and integrated dental management software.
This equipment exists to maximize the quality of your care in a completely safe environment.
Your dentist manages a qualified team for your health.
Dentists hold university degrees and lead dental teams in which each member plays an important role. Dental hygienists are college trained to screen for oral diseases, teach the principles of oral health, and use scientific methods to monitor and prevent oral conditions under the dentist’s supervision.
Dental assistants play an essential role by supporting dentists in providing patient care. They disinfect examination rooms and sterilize instruments, manage biomedical waste, and fabricate parts and models in the lab. Coordinators handle administrative tasks, including staff management, bookkeeping and maintenance, allowing dentists to devote almost all of their time to examining and treating patients. Finally, receptionists book appointments, run the reception desk, and provide administrative support. They are key members of the team.
For your oral health, it takes a dentist.
Visit your dentist regularly.